The Marketing Vision

The promotional products and garments market is evolving, and trade fairs in the sector sometimes find it difficult to keep up with this evolution. CTCO Deutschland does not want to revolutionise the sector, but it must evolve in its marketing approach and give itself the means to attract, in addition to the traditional players in the sector, all the new entrants of the last few years who are taking an increasingly important share of the market.

Target #1: THE CORE BUSINESS MARKETS

CTCO’s ambition is to bring together the entire promotional products and garments community. 9,000 visitors expected in the first year

➝ PROMOTIONAL GIFT AND GARMENT DISTRIBUTORS

Discovering new ranges, making choices of brands to offer in their catalogue, being able to meet national distributors.

➝ SMALL FORMAT PRINTING/ PERSONALISATION SERVICES

Discover the new collections, talk technically with the brands directly, integrate promotional items into their services.

➝ ADVERTISING AGENCY

Meet new suppliers, provide the best offer to their customer.

5 000 visitors

A trade fair that spreads out over the entire region

Target #2: NEW BUSINESS OPPORTUNITIES

➝ RETAIL

Young brands with light structures are entering the market. They can rely on importers and manufacturers of objects and textiles to offer their collection, in their own colours. We consider these companies as resellers as they don’t promote their own brand but use this network for their day-to-day activity. They resell online, in BtoC, or through new distribution channels (own online shops, department stores, retail chains). Specifically, in the textile sector, we are also seeing the emergence of large specialised agencies (music merchandising or sport sector) seeking to source unlabelled products, so that they can customise them to resell them in shops.

➝ E-COMMERCE

Today, many websites offer a range of products that can be personalised with your own photo and message. They sell in BtoC. These companies offer customisation on demand in small quantities, or even by the unit. They are likely to order neutral products, without marking, from suppliers.

➝ WORKWEAR

Companies looking for professional (workwear, corporate) clothing do not necessarily turn to promotional clothing retailers or communication agencies. There are specialised companies that cater to the needs of groups and communities that would be interesting business for garment suppliers.